MARKETING RESEARCH ON VINEGAR-BASED SAUCES

  • Ekaterina Leonidovna Bortsova Ural State University of Economics
  • Alexander Evgenievich Turulin Ural State University of Economics
Keywords: survey, consumer preferences, sauce, raw materials, marketing, fruit vinegar, assortment import substitution.

Abstract

The purpose of the study was to study the demand of the population for the use of vinegar-based sauces in
the market, to identify the relationship between supply and demand, to determine the optimal market segment, to
investigate the basic principles when creating specialized new products

Author Biographies

Ekaterina Leonidovna Bortsova, Ural State University of Economics

Candidate of Economic Sciences, Associate Professor,Associate
Professor of the Department of "Technology of public catering products"

Alexander Evgenievich Turulin, Ural State University of Economics

student

References

1. OST R 52101-2003-Gosudarstvennyj Standart Rossijskoj Federacii uksusy iz pishhevogo syr'ja obshhie tehnicheskie uslovija, svobodnyj. ntipova L.V., Podvigina Ju.N. Primenenie fermentnyh preparatov v teh-nologii sousov / Uspehi sovremennogo estestvoznanija. – 2007.
2. Tehnologija brodil'nyh proizvodstv. Uchebnoe posobie. – Kiev: Kovalevskij K.A., 2004. – 340 s. tehnologija brodil'nyh proizvodstv. 2-e izd., pererab. i dop. — M.: Pishhevaja promyshlennost', Mal'cev P.M. 1980. — 560 s.
3. Sbornik tehnologicheskih normativov – Sbornik receptur bljud i kulinarnyh izdelij dlja predprijatij obshhestvennogo pitanija: Ananina V.A., Ahiba S.L., Lapshina V.T., Mal'gina R.M., Sokolov V.L., Ruban A.P., Jasjuchenja Z.I., pod red F. L. Marchuka., 1996 – 620 s. (data obrashhenija: 03.12.2022). - Tekst: jelektronnyj.
4. Ob#ekty i mehanizmy upravlenija riskami oborote pishhevoj produkcii Borcova E.L. V sbornike: INNOVACIONNYE TEHNOLOGII V PIShhEVOJ PROMYShLENNOSTI I OBShhESTVENNOM PITANII. Materialy VIII Mezhdunarodnoj nauchno-prakticheskoj konferencii. Ekaterinburg, 2021. S. 27-31. SOCIAL''NO-JeKONOMIChESKIJ KONTEKST RISK-MENEDZhMENTA NA PRODOVOL''STVENNOM RYNKE Borcova E.L. V sbornike: Aktual'nye problemy pishhevoj promyshlennosti i obshhestvennogo
pitanija. Materialy Mezhdunarodnoj nauchnoprakticheskoj konferencii. Otvetstvennye za vypusk: S.L. Tihonov, Ju.A. Ovsjannikov. 2017. S
Published
2023-01-06
How to Cite
Bortsova, Ekaterina Leonidovna, and Alexander Evgenievich Turulin. 2023. “MARKETING RESEARCH ON VINEGAR-BASED SAUCES”. EurasianUnionScientists, January, 09-12. https://econ-law.euroasia-science.ru/index.php/Euroasia/article/view/841.
Issue
EURASIAN UNION OF SCIENTISTS. SERIES: ECONOMIC AND LEGAL SCIENCES. VOLUME 1 №08 (101) (2022)
Section
Article

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