RESEARCH ON THE CROSS-CULTURAL MANAGEMENT OF CHINESE ENTERPRISES IN TRANSITIONALMERGERS AND ACQUISITION: GEELY'S ACQUISITION OF VOLVO

  • Y. Kaifeng Economics and Trade Peter the Great Saint-Petersburg Polytechnic University
DOI: https://doi.org/10.31618/ESU.2413-9335.2021.3.85.1330
Keywords: Geely, Volvo, transnational mergers and acquisition, cultural integration

Abstract

Based on the previous research on the integration of M & A culture, this paper discusses the case of Geely Group's acquisition of the Swedish luxury car brand Volvo. We study the integrating process to make the enterprise manager realize the importance of cultural integration and provide them the reference about cross-border merger and acquisition to improve the success rate of M&A.

Author Biography

Y. Kaifeng, Economics and Trade Peter the Great Saint-Petersburg Polytechnic University

Candidate of Institute of Industrial Management

References

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Published
2021-05-14
How to Cite
Kaifeng, Y. 2021. “RESEARCH ON THE CROSS-CULTURAL MANAGEMENT OF CHINESE ENTERPRISES IN TRANSITIONALMERGERS AND ACQUISITION: GEELY’S ACQUISITION OF VOLVO ”. EurasianUnionScientists, May, 3-6. https://doi.org/10.31618/ESU.2413-9335.2021.3.85.1330.
Issue
EURASIAN UNION OF SCIENTISTS. SERIES: ECONOMIC AND LEGAL SCIENCES. VOLUME 1 №4 (85) (2021)
Section
Article

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